Job Description

Role Description

We’re looking for an experienced, results-driven PPC Specialist (Google Ads) to join our team on a permanent, full-time basis. This is a hands-on performance marketing role focused entirely on driving high-quality local leads for U.S.-based B2C businesses. This is not a brand awareness role. You will own campaigns end-to-end—from strategy and build through to optimisation, reporting, and continuous improvement.

You should be confident working with:

• Search
• Performance Max
• Target CPA bidding
• Google Business Profile integration

In this role, you will:

• Manage and optimise Google Ads campaigns for U.S.-based local B2C businesses
• Create and manage high-performing Google Ads
• Rehabilitate struggling campaigns to achieve measurable success
• Test keywords, headlines, copy, and landing pages to find winning combinations
• Handle technical and creative tasks personally or direct freelancers as needed
• Report regularly to the leadership team on campaign performance and growth opportunities
• Implement new processes to enhance team efficiency and agility

Working hours: This is a full-time role, working from 6am - 2pm EST, with some flexibility.

Qualifications

• 3-4 plus years of proven experience managing Google Ads for local lead generation (U.S. B2C businesses)
• Experience in working in a marketing or digital ad agency
• Strong track record driving calls and form leads - not just traffic
• Hands-on expertise with Google Search and Performance Max campaigns
• Experience using Target CPA bidding to consistently hit cost-per-lead goals
• Solid understanding of Google Business Profile integration and local/Maps ads
• Strong analytical skills — you can turn performance data into clear actions
• High attention to detail and a results-driven mindset focused on lead quality

Requirements

• Bonus points if you have:
• Experience with Microsoft/Bing Ads
• Experience running Meta (Facebook/Instagram) lead generation campaigns
• Experience with YouTube Ads or Google Display Network
• Familiarity with Google Ads Editor, GA4, Tag Manager, or Looker Studio
• Experience working with U.S. dental or medical practices
• Experience generating leads through other paid channels (TikTok, programmatic, etc.)

Benefits

• Salary: $3,000 – $4,000 per month*
• Full time: 100% remote - work from wherever you’re happiest and most productive
• Flexibility: We trust you to manage your time and balance your work and life
• Paid Time Off: 27–29 days per year

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

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