Job Description

Role Description

We are looking for a PPC Strategist who can own paid media from strategy through execution. This is a full-time remote role working across a range of client accounts across industries such as boat dealers, senior living, tourism, manufacturing, and non-profits. Our clients are primarily small to mid-sized businesses, not enterprises, and our PPC work reflects that hands-on, relationship-driven approach. You will manage campaigns across Google, Microsoft, Meta, and LinkedIn, with full ownership of performance outcomes. You will work closely with account managers and clients, so strong client-facing skills are essential. You’ll regularly interface directly with clients and must be as comfortable presenting results as you are managing campaigns.

What You’ll Do

• Develop and manage paid advertising campaigns across Google Ads, Microsoft Ads, Meta (Facebook and Instagram), and LinkedIn Ads.
• Lead keyword research, audience targeting, and competitive analysis to sharpen campaign positioning.
• Optimize for conversions, CTR, ROAS, and cost efficiency through ongoing testing and data analysis.
• Write ad copy and collaborate with designers on creative assets that perform.
• Manage budgets and bidding strategies to maximize return on ad spend.
• Build and deliver client-facing performance reports with clear, actionable insights.
• Manage conversion tracking and analytics through Google Tag Manager, Google Analytics, and platform pixels.
• Lead client meetings, deliver performance updates, and maintain ongoing communication to build strong, consultative relationships.
• Own campaign strategy end-to-end, directing contractors and leveraging AI tools to support execution and implementation.
• Partner with account managers and clients to ensure campaigns are aligned with business goals.
• Stay current on platform updates, algorithm changes, and emerging PPC trends.

Qualifications

• 3+ years of hands-on experience managing PPC campaigns for small-to-mid-sized businesses across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn.
• Proven experience in a client-facing role, with the ability to build relationships, lead meetings, and communicate PPC performance clearly to non-technical stakeholders.
• Strong copywriting skills with the ability to write ad copy that converts.
• Proficiency in conversion tracking, audience segmentation, and retargeting strategies.
• Ability to analyze campaign data and translate it into clear recommendations.
• Experience managing client accounts across multiple industries.
• Comfortable working independently in a remote environment while staying aligned with team strategy.
• Must be located within the continental United States.
• Must be legally authorized to work in the U.S. without employer sponsorship, now or in the future.

Benefits

• Health, dental, and vision insurance.
• Simple IRA with a 3% dollar-for-dollar company match.
• Paid time off starting at 12 days per year and increasing with tenure, up to 30 days for long-term team members.
• 9 paid holidays, with the option to swap for a cultural or religious holiday that matters to you.
• Fully remote, work from wherever you do your best thinking.
• HeyTaco peer recognition program is a small but genuine way teammates appreciate each other.

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