Job Description

The Social Media Manager

The Social Media Manager will lead and execute our social strategy across all platforms. This role is responsible for planning, creating, publishing, tracking, and optimizing content that reflects our brand vision and drives measurable engagement. This individual will own the full lifecycle of social media: campaign ideation, asset creation, influencer relationships, sampling coordination, event coverage, spend tracking, and performance reporting. The role requires both creative instinct and operational discipline.

Key Responsibilities

Strategy & Planning

• Develop and manage a structured social media calendar aligned with marketing campaigns, launches, events, and trade initiatives.
• Propose and execute original campaign ideas that elevate brand presence and engagement.
• Ensure all social activity supports brand positioning and business objectives.

Content Creation & Execution

• Create and publish content across Instagram, LinkedIn, Facebook, Pinterest, TikTok, and emerging platforms as relevant (using tools like Later or Notion for planning)
• Produce assets including static posts, short-form video, reels, carousels, captions, and stories.
• Collaborate with internal creative teams to maintain brand consistency and visual excellence.
• Execute the brand vision with strong attention to detail, tone, and aesthetics.

Influencer & Sampling Management

• Identify, outreach, and manage influencer relationships (using tools like Aspire or DashSocial)
• Coordinate product sampling and track deliverables.
• Monitor campaign performance and ROI of influencer partnerships.
• Manage giveaways and track associated budgets and engagement metrics.

Event & Showroom Coverage

• Attend and capture live content from trade shows, markets, showroom events, and brand activations.
• Translate on-site moments into compelling, polished social content.
• Ensure timely publishing and strong storytelling around events.

Performance & Budget Tracking

1. Track paid and organic social performance metrics (engagement, reach, traffic, CTR, conversions).
2. Monitor social media spend and influencer/giveaway budgets.
3. Provide structured reporting with actionable insights.

Qualifications

Required

• 5-7+ years of social media management experience; preferably in home, lifestyle, fashion or luxury space
• Proven ability to manage social strategy end-to-end; familiarity with social scheduling and analytics tools (Notion, Later, Aspire, G4A, Semrush etc or similar tools)
• Strong content creation skills (copywriting + visual sensibility + video editing) using AI tools
• Experience managing influencer campaigns and product sampling.
• Demonstrated experience tracking performance metrics and campaign ROI.
• Strong organizational skills and attention to detail.
• Understanding of paid social amplification strategies.

What Success Looks Like

• Consistent, elevated brand presence across platforms.
• Measurable growth in engagement, traffic, and audience quality.
• Efficient management of influencer relationships and budgets.
• Social content that reflects a refined, design-conscious aesthetic.

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