Job Description

Social Media Manager

The Social Media Manager is responsible for leading platform-specific strategy (TikTok and YouTube), content development, community cultivation, and real-time social engagement across Sally Beauty's organic social ecosystem. This role creates culturally relevant content, activates creator and UGC storytelling, identifies emerging trends, and uses social listening to guide the brand's presence and reputation. The manager drives brand affinity, engagement, and community growth while ensuring the Sally Beauty voice shows up consistently and meaningfully across channels. The Social Media Manager will also own the Strategic Day-to-Day Management and Execution of social media marketing plans set by business and have accountability to Performance Results. This role must work cross-functionally across marketing, merchandising, digital, stores, and more to ensure social programs optimized and align with business priorities and marketing goals. This role may occasionally travel to on-site photoshoots, productions, or brand activations to support content capture and community engagement. This is a hybrid role reporting into the Support Center at Legacy West in Plano Texas.

Responsibilities

• 40% Editorial Calendar Management of Organic Social platforms
• 40% Community Management of Social Media platforms
• 20% Reporting

Knowledge, skills & abilities requirements

• Degree in Marketing, Public Relations, Business, Design, or related field
• Minimum of 6 years in related role with a strong focus on TikTok, YouTube, and community management
• Execution experience bringing social media strategies to life while utilizing data to consistently improve
• Experience maintaining a social media editorial calendar
• Experience building and moderating communities
• Demonstrated content creator abilities of creating content, filming, and producing social content and/or video creation skills
• Familiarity with social listening practices to inform content plans, campaigns, and strategies
• Strong creative instincts, copywriting ability, and cultural fluency.
• Experience with AI-assisted content tools preferred.
• Expert understanding of social media platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Pinterest, etc.
• Strong copywriting and storytelling skills with the ability to translate brand strategy into social-first narratives
• Ability to train and coach others; experience documenting processes, playbooks, and workflows
• Proficiency in Sprinklr and social analytics tools.
• Skilled in community building, brand reputation management, and narrative storytelling.

Competencies & attributes

• Eager to learn, test, and grow
• Excellent verbal and written communication skills
• Aptitude for crafting engaging content and expanding content creation skills with curiosity for new trends, transitions, and editing styles
• Community-obsessed: naturally engages with audiences, reads comments as data, and protects the health of the community
• Highly tapped into social media industry news, understanding the latest trends and how to apply those to a brand
• Agile team player, can work cross-functionally and provide clear direction to others
• Creative, with an eye for strong performing content
• Ability to travel for key photoshoots, events, and brand activations

Working conditions & physical requirements

• Location: Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday and Friday

The typical working environment is in the support center office, and the work is sedentary. Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.

While involving everyday risks or discomforts, the work environment is designed with standard safety precautions. These precautions, typical of offices, meeting and training rooms, retail stores, residences, or commercial vehicles, include using safe work practices with office equipment, avoiding trips and falls, observing fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated, ensuring the safety and comfort of our associates.

Benefits:

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

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